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Lebara Play has launched with over 150 TV channels and 3,000 movies that can be watched on multiple mobile devices, on the web, or using a set-top box on the TV, costing €149.00 for 12 months, which includes the TV set-top box.

The platform is available in 13 languages and at the moment, the content available is predominantly Tamil Bollywood, Turkish and various African regions including Nollywood, but Lebara is continuing to sign new deals with content providers and hopes to have Chinese Mandarin, Romanian, Polish, Hindi, Pakistani, Bengali, Punjabi, and Malayalam content by the end of 2015.

Users can purchase top-up cards at existing Lebara distributor outlets and simply top up with £10 in order to pay for a month's worth of movie and TV channel streaming, the same way they currently top up their pre-paid SIM card for calls and data.

The product will also be available at retail stores in Europe during the initial launch, and at mobile phone stores such as Carphone Warehouse in the UK.

Lebara expects that most users will pay for the service using top-up vouchers so that they are not bound by contract, but the firm is offering two months' free of Lebara Play if users subscribe for a year. If users pay with a credit card, they get 50% off the subscription for the first month.